GoTo

Brand Identity &
Mobile Application
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Client

GoTo

Client

Mobile devices are more present in our daily lives than ever before and as such has also become an important factor in modern travel behavior. GoTo is a new app concept that combines travel, meeting new people,and learning about the culture of Africa. The app aims to provide information to online hotel reservations and bookings for transportation, lodging, travel experiences, restaurants and insights to natives, expats and visitors of the African Diaspora.

Tribal House was tasked with conducting both a brand identity development and a mobile app product.

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Logo Application

We  created this logotype taking into consideration the following key-words: minimalistic, simple and smart.

It is versatile, and can be used on different materials and printing techniques. The repetition of the circular element in its letter makes it more memorable, and can be used as a strong visual language across all branding visuals
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media collatoral
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Project Gallery

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product exploration
GoTo UI Wireframe
GoTo UI Mockup