Mobile devices are more present in our daily lives than ever before and as such has also become an important factor in modern travel behavior. GoTo is a new app concept that combines travel, meeting new people,and learning about the culture of Africa. The app aims to provide information to online hotel reservations and bookings for transportation, lodging, travel experiences, restaurants and insights to natives, expats and visitors of the African Diaspora.
Tribal House was tasked with conducting both a brand identity development and a mobile app product.
We created this logotype taking into consideration the following key-words: minimalistic, simple and smart.