While most oils and skincare products on the market claim to be organic, the real percentage of ‘organic’ ingredients is in fact very low. Africa Aura is an authentic skincare brand, made from 100% organic raw materials. The products use activated charcoal as a natural beauty powder, in addition to essential oils, shea butter, and other components. They are fragrant, natural, and handmade and ethically sourced in Ghana; their story is that of inspiration, with a lot of family love, from the creator of this brand
Tribal House was tasked to create a Brand Identity for Africa Aura and create awareness about the organic skincare products and its benefits and design an online platform that will provide people with its range of natural and cruelty free skin care products.
Together with the Africa Aura team, we rooted our strategy in a stress-free life, based on their products’ emotional benefits. This sentiment influenced our brand platform and, ultimately, the way we brought the brand to life.
We designed the brand to be honest, friendly, and empathetic using a relatable and expressive visual language. We applied this language to various touchpoints, including advertising, social media, and eCommerce.